Episode 11

Establishing an Authentic Personal Brand as A Recruiting Professional

About this Episode

Establishing a strong personal brand for Jermaine came as a product of his personal goal to help increase black representation in tech. Jermaine walks through how a viral post he wrote on recruiting jumpstarted a desire to bring transparency and information to his community and people who lacked it. Not reinventing the wheel, Jermaine used social media he was comfortable with to grow his voice and brand.

Diving in deeper, Jermaine points out that with consistency and meeting your audience where they are, you will develop a loyal following. He suggests that aiming to build a community over amassing followers is a great strategy. Keeping your “code” front and center will also help that community grow because people will know what you are all about.



This Episode's Guest

Jermaine Murray

Founder @ Jupiter HR

Known as “the Jobfather,” Jermaine Murray is on a mission to increase the representation of black talent in tech. Outside of helping jobseekers, Jermaine is Founder of Jupiter HR, offering consultative services to companies on how to scale and build their startup.

Key Learnings

In his return to the Offer Accepted, Jermaine Murray, Founder of JupiterHR, joins us to discuss the power of a personal brand. Using his personal experience and stories, Jermaine talks about how building a personal brand and huge follower growth aren't things that happen overnight. Having a clear passion, consistency, and dedication will help bring and keep people around listening to what you have to say.

Major takeaways:

  1. Success Doesn't Happen Overnight - A personal brand is not developed in one night. Jermaine mentions his long-standing presence on Twitter since 2009, highlighting that his influence and following were built over time due to his passion, not because he was seeking followers. He also emphasizes the importance of intention in actions, suggesting that if someone truly intends to do something, their actions will reflect that. This insight underscores the importance of patience, persistence, and genuine passion in achieving success. 
  2. Passion Over Profit: The Key to Genuine Success - In Jermaine's experience, whenever he started a business with it's primary goal as profit, it was set up to fail. He contrasts this with his experience with JupiterHR, which started as a passion project to solve a problem and accidentally turned into a successful business. He emphasizes that being genuine and focusing on solving problems rather than making money is the key to real success. This insight highlights the importance of authenticity and passion in driving successful endeavors. 
  3. Value-Driven Work Transcends Monetary Gain - Jermaine discusses the importance of value-driven work, suggesting that it aligns with people's morals and stays with them from job to job. He shares a story about a client who became an advocate for their company, emphasizing that the work they do is about creating opportunities and promoting equity. This insight underscores the idea that doing work that resonates with one's values and morals can lead to meaningful and lasting impact beyond monetary gain.

Hosted By

Shannon Ogborn

RecOps Consultant & Community Lead @ Ashby

Shannon Ogborn is a Recruiting Ops expert with nearly ten years of experience at companies from Google to Hired Inc and more. She’s shining a spotlight onto what makes a recruiting strategy one of a kind.

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