Team
We're a nimble team of humans working together to do big things.
Ashby is a remote-first company with colleagues working from 14 countries in North America and Europe. We meet in person at least once a year in Europe and in our office in San Francisco.
Our 2022 holiday book exchange ๐
Something I'm proud of at Ashby...
I joined in September 2022 to lead the public launch and scale the marketing team. In our first six months, we have accomplished a tonne: assembling a phenomenal team, launching highly effective campaigns, optimizing our brand and content strategy, and establishing a foundation for an efficient marketing function. While it's difficult to highlight a single project, I take immense pride in the team I'm cultivating and the exceptional quantity and quality of our work.
Something I've helped the team with...
It's been a treat working so closely with the Sales and Customer Success teams to ensure that we are creating the relevant assets to ensure that the sales cycle is smooth and that customers are able to onboard and stay on top of new product launches.
Most surprising thing about Ashby...
The efficiency in which the business is run and ruthless commitment to first principle thinking. See how much impact can be achieved without having to grind is inspiring.
Something I'm proud of at Ashby...
I set up our launch framework for new features. We now have a repeatable process to take new features to market and ensure Ashby remains seen as the most innovative and fast moving in our industry.
Something I've helped the team with...
Partnering with the Product team, I've helped maintain and keep our internal roadmap up to date. Team members have a reliable place to view what new features we'll be shipping soon.
Most surprising thing about Ashby...
How early we are and yet how much we've accomplished! This is the beginning of a long and successful run for our team.
Something I'm proud of at Ashby...
The Ashby 2023 Keynote! While all of marketing ran this effort, I got to own two important sections from content to customer interviews to post-production, and helped run the day of production and coach speakers during the actual event. Was an awesome way to get to know the team, collaborate, and deliver real value for our customers.
Something I've helped the team with...
Small but important as a growing company: Built a social media calendar in Asana for marketing to easily visualize what is being promoted by the team as a whole and when we have gaps in updates to introduce fresh content ideas.
Most surprising thing about Ashby...
That it hasn't taken over the entire ATS market yet! The product is incredible, driven by a team that is humble, diligent, and deeply passionate about championing talent and recruiting.
Something I'm proud of at Ashby...
I helped launch the first out-of-home campaign for Ashby. It is incredible to see the positive feedback from our community and business coming from the billboards!
Something I've helped the team with...
We've built a very automated and robust process for enriching our prospect target lists. It's enabled better targeting and accuracy in marketing and sales initiatives.
Most surprising thing about Ashby...
How much customers love Ashby! The level of customer advocacy is not something I've seen before.
Something I'm proud of at Ashby...
I've been working on our LinkedIn Ads strategy and it's been an amazing journey in teamwork. Redefining this strategy has required cross-functional efforts and aligning the execution across many folks. The results have rewarded the amazing work the team has done.
Something I've helped the team with...
For a Marketing team, being able to target the right audiences at the right time is crucial for any campaign or channel. I built a Total Addressable Market database that allows us to track and evaluate companies in our market and identify ones that are ready to start the sales cycle with us. This data improves our knowledge and targeting of prospects across many different channels.
Most surprising thing about Ashby...
Ashby's remote culture is unique; its values are designed to make each team efficient, autonomous, but aligned with the company goals.
Something I'm proud of at Ashby...
In my first quarter, we brought 15+ new integrations to market. I'm excited to keep up that velocity and keep building relationships with our partners across all of our programs.
Something I've helped the team with...
We launched a Premium Support program for our VC partners in collaboration with the Startup Customer Success team.
Most surprising thing about Ashby...
The communication culture! While completely remote, there are only 47 public Slack channels and clearly defined ways of communicating and documenting work.
