Episode 35

How Proactive Talent Pools Keep Hiring on Track

About this Episode

In this episode, Becky McCullough, VP of Talent Acquisition and Mobility at HubSpot, discusses how aligning recruitment programs with business objectives has transformed HubSpot’s hiring approach from reactive to proactive. With her extensive experience scaling global recruiting functions, Becky highlights the importance of building proactive talent pools, defining the 'why' behind initiatives, and fostering transparency to support strong candidate experiences and team alignment.

We dive into how these strategies help minimize reactive hiring, create a compelling business case for new programs, and adapt seamlessly to changing business needs, all while maintaining momentum and efficiency in the recruitment process.

Topics

Hiring

This Episode's Guest

Becky McCullough

Vice President, Talent Acquisition + Mobility @ Hubspot

Becky McCullough is the VP of Talent Acquisition and Mobility at HubSpot, where she oversees teams that attract and hire thousands of employees globally, supporting the company's growth across all functions. Since joining in 2015, she has scaled the global recruiting function, launched executive and emerging talent teams, and built a people analytics function to enhance strategic hiring.

Takeaway 1

Build Proactive Talent Pools to Stay Agile 🔧

HubSpot’s Talent Ready program has played a critical role in the success of its talent team and overall business, focusing on building and maintaining pipelines for high-demand and evergreen roles. This ensures that when a position opens up, qualified candidates are ready, minimizing the time-to-fill and keeping momentum strong.

Why It Matters:
Recruiting reactively can lead to lost time, opportunities, and missed business targets. By building proactive talent pools, teams can stay ahead of demand and respond seamlessly to business needs.

Quick Tips:

  • Focus on high-demand, evergreen roles: Prioritize building pipelines for roles that are consistently needed.
  • Adapt strategies to local needs: Becky mentioned that while overarching recruitment strategies should align with global goals, it’s crucial to tailor these approaches to fit the cultural and market-specific needs of different regions and role types. 
  • Create clear reporting mechanisms for proactive efforts: Ensure that your team tracks and reports on activities related to maintaining talent pools to demonstrate their impact on overall recruitment productivity.

Takeaway 2

Balance Data with Intuition 📊

Becky underscored that while data is invaluable for guiding recruitment strategies, it must be complemented with context and intuition — especially when implementing programs like Talent Ready. Talent leadership’s experiential insight helps navigate the nuances of complex recruitment needs that data alone may not capture, especially right away. This blend ensures that programs are executed effectively and can adapt to real-world challenges.

Why It Matters:
Relying solely on data can lead to rigid decision-making that overlooks the complexities of recruitment. By combining data with the insights of experienced talent leaders, recruitment programs can be more flexible, resilient, and better suited to address unexpected challenges and opportunities.

Quick Tips:

  • Use intuition to fill in gaps: When data provides an incomplete picture, talent leaders should rely on their experience to make informed decisions and anticipate challenges that metrics alone might miss​.
  • Present data with relevant insights: Ensure that data is shared alongside contextual explanations that highlight key factors affecting recruitment, making it actionable and understandable for decision-making​.
  • Embrace a cycle of learning and adjustment: Understand that programs might require time and iterative fine-tuning. Talent leaders should stay committed to revisiting and refining strategies, using both data and intuition to guide ongoing improvements​.

Takeaway 3

Prioritize Transparency with Candidates 💬

In an era where candidates value transparency, Becky highlighted how honest communication builds trust and supports a positive candidate experience. This approach ensures candidates feel respected, even if they don't get an immediate job offer.

Why It Matters:
Candidates often approach new opportunities with past experiences — both positive and negative — that shape their expectations. Transparent and proactive communication helps build trust and demonstrates respect for their time, making them feel valued regardless of the outcome. This approach enhances your employer brand and contributes to a positive, enduring candidate relationship, even for those who may not be immediately hired.

Quick Tips:

  • Double down on transparency: Becky highlighted the importance of proactively sharing clear and honest communication with candidates to manage their expectations and build trust​.
  • Establish a candidate shelf life: Becky mentioned implementing candidate service-level agreements (SLAs) to define how long candidates would remain in the Talent Ready program before being rotated out, ensuring they don’t feel strung along​.
  • Keep candidates informed regularly: Becky emphasized the need for consistent communication so that candidates aren’t left wondering about their status. This practice helps maintain a positive candidate experience​.

What Hiring Excellence Means to Becky

For Becky, hiring excellence means shifting the focus from input and activity to driving better outcomes. This involves deeply understanding the business, aligning recruitment strategies with company goals, and partnering effectively to ensure that every hire contributes to meaningful and impactful results for the organization.

>> Watch the Clip

Becky's Recruiting Hot Take

Becky’s hot take? Stop trying to be a magnet for all talent. Instead, focus on being a filter for the right talent. She believes that when job descriptions attract thousands of applications too easily, it’s a sign they aren't focused enough. Recruitment should be opinionated and strategic, helping candidates self-select out when necessary.

>> Watch the Clip

Timestamps

(00:00) Introduction

(03:00) Challenges in today’s talent acquisition landscape

(07:21) Shifting from reactive to proactive hiring 

(11:00) Building momentum in hiring, even in times of uncertainty

(14:43) How to achieve candidate transparency 

(18:18) Getting hiring managers on board with a collaborative approach

(22:05) The importance of thinking local while aligning with global goals

(26:33) How continuous improvement drives hiring success

(30:42) Nurturing candidates for faster placements

(35:16) Becky’s take on hiring excellence 

(39:47) Shifting from attracting all talent to filtering for the right talent

(44:20) Creating a streamlined, human-centered hiring process

Hosted By

Shannon Ogborn

RecOps Consultant & Community Lead @ Ashby

Shannon Ogborn is a Recruiting Ops expert with nearly ten years of experience at companies from Google to Hired Inc and more. She’s shining a spotlight onto what makes a recruiting strategy one of a kind.

Other Episodes

Screen In vs Screen Out Recruiting

Screen In vs Screen Out Recruiting

In this episode of Offer Accepted, Nate Wylie, a Talent Acquisition consultant with experience in start-ups and Big Tech, shares his expertise on scaling teams through strategic recruiting processes. He highlights the importance of trust, collaboration, and aligning expectations to streamline hiring in today’s competitive talent market.

Listen to this episode
Embracing International Influences in Your Hiring Strategy

Embracing International Influences in Your Hiring Strategy

In this episode of Offer Accepted, Shannon Ogborn sits down with Jeremy Lyons, Co-founder at RecOps Collective. The conversation focuses on how to leverage international influences to build an inclusive and effective hiring process.

Listen to this episode

Join the Hiring Excellence movement

New episodes every month - subscribe here so you never miss out.